Category: Articles

WordPress 4.7 Just Released! Don’t Click The Update Button Just Yet…

WordPress 4.7 just released! But, wait, don't go pressing that "Update" button just yet.

First - Make sure you've got access to a full backup of your entire system. Database, plugins, uploads, core software, themes, child themes, CSS customizations, etc...

Second - Make sure you know how to actually restore from your backup. Otherwise, its like you have a backup generator in the garage, with no idea of how to use it when the power goes out.

Third - Wait a few days. Seriously. As always, this update has been tested extensively with hundreds of volunteers running it on their sites and reporting back with any errors.

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A&A Christmas Tree Farm – Website

Screenshot of AAChristmasTree.com

Michael with A&A Christmas Tree Farm has simple goals, he wants to connect with more people and help them find the perfect fresh Iowa-raised Christmas tree for the holidays.

I immediately thought of using a WordPress website along with a coordinated social media presence. Due to the picturesque outdoors of the farm, my first thoughts were of Facebook combined with Instagram or Pinterest.

A little bit of sharing and consistent updating and it should be easy to increase his sales this year given that he was only advertising in the local paper before.

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Digital Analytics Intro

Let this really sink in for a moment: Mobile devices have given people instant access to information that includes who and where your competition is, real-time pricing comparisons for products and services, and even feedback on customer satisfaction.

All of this allows potential customers to develop a perception of what your organization is like without them leaving their home, stepping foot inside your building, or even calling you on the phone.

With the proper data you can learn how to best apply your limited resources of time, money, and talent to make strategic improvements that will stimulate growth and improve their perception of you online.

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Mount Vernon-Lisbon Community Development Group – Website

screenshot of VisitMVL.com mobile friendly

The Mount Vernon-Lisbon Community Development Group (MVL CDG) was tired of fighting with their Joomla website. They wanted something easier to use and they knew it had to be mobile friendly.

This made my decision a simple one to make. We used WordPress with a responsive & mobile friendly theme which I customized to fit their specific needs.

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Free Photo Resources

There are numerous ways to get photos and use them on your website.

Unfortunately some of them are illegal.

Copyright law and intellectual property licensing and use is one of the most difficult things I have to explain to most website owners.

This is a semi-frequently curated list of online resources that I recommend you consider using.

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First Street Community Center – Website & Ongoing Management

screenshot of the FirstStreetCC.com website

This charming former High School building houses an eclectic mix of retail stores, fitness and wellness clubs, performance venues, athletic events, and professional services like "yours truly" - Market Street.

Using a full-featured events calendar, a "News" section, and an active email newsletter, the website provides promotion online that is coordinated with Facebook and Twitter social media accounts to keep the community informed of the various events coming up.

Market Street provides ongoing management services for the First Street Community Center's website.

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Never Miss a “Contact Us” E-mail Again

Most websites have a "Contact Us" feature that allows a person viewing your website to enter a message and send it to you via e-mail. Unfortunately, sometimes this doesn't work properly and you never actually get the message.

This usually isn't your website's fault, it's often due to problems with your e-mail servers. No matter how it happens, if an e-mail fails to reach you it can be a serious problem...

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City of Lisbon – a Community Website

screenshot of libonlife.net

The City of Lisbon already had an official .gov website. However, they wanted something more approachable and friendly.

They wanted it to feel like a neighborhood welcome wagon. They also wanted the current residents to have something that they could go to for updates on events and activities that the city has going on.

We created a WordPress website to do just that.

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