Category: Articles

Is Your Website Getting Found?

A Good Website Gets Found Easily

Search engines like Google, Bing, and Yahoo love websites that we design because smart SEO (Search Engine Optimization) is built into everything we do.  We keep up with the latest rules and recommendations from Google to make sure that your website will not be at risk of losing traction in search results.  

We Are Here to Help

We go a step further than most and actually show you simple ways you can tune your online marketing materials for better search results.  At Market Street we give you as much education as possible to help you do what you want without having to come back to us for help.  

Read more...

Friday’s Useful Facts: Basics of PC Performance – CPUs

In this post I'm going to give you some general advice when choosing one computer over another based on the CPU.

CPU's (Central Processing Units) are the brains of the computer and the details about what makes one better than another can be very confusing. I'm going to try and simplify things for you.

Read more...

WordPress 4.7 Just Released! Don’t Click The Update Button Just Yet…

WordPress 4.7 just released! But, wait, don't go pressing that "Update" button just yet.

First - Make sure you've got access to a full backup of your entire system. Database, plugins, uploads, core software, themes, child themes, CSS customizations, etc...

Second - Make sure you know how to actually restore from your backup. Otherwise, its like you have a backup generator in the garage, with no idea of how to use it when the power goes out.

Third - Wait a few days. Seriously. As always, this update has been tested extensively with hundreds of volunteers running it on their sites and reporting back with any errors.

Read more...

A&A Christmas Tree Farm – Website

Screenshot of AAChristmasTree.com

Michael with A&A Christmas Tree Farm has simple goals, he wants to connect with more people and help them find the perfect fresh Iowa-raised Christmas tree for the holidays.

I immediately thought of using a WordPress website along with a coordinated social media presence. Due to the picturesque outdoors of the farm, my first thoughts were of Facebook combined with Instagram or Pinterest.

A little bit of sharing and consistent updating and it should be easy to increase his sales this year given that he was only advertising in the local paper before.

Read more...

Digital Analytics Intro

Let this really sink in for a moment: Mobile devices have given people instant access to information that includes who and where your competition is, real-time pricing comparisons for products and services, and even feedback on customer satisfaction.

All of this allows potential customers to develop a perception of what your organization is like without them leaving their home, stepping foot inside your building, or even calling you on the phone.

With the proper data you can learn how to best apply your limited resources of time, money, and talent to make strategic improvements that will stimulate growth and improve their perception of you online.

Read more...

Mount Vernon-Lisbon Community Development Group – Website

screenshot of VisitMVL.com mobile friendly

The Mount Vernon-Lisbon Community Development Group (MVL CDG) was tired of fighting with their Joomla website. They wanted something easier to use and they knew it had to be mobile friendly.

This made my decision a simple one to make. We used WordPress with a responsive & mobile friendly theme which I customized to fit their specific needs.

Read more...

Free Photo Resources

There are numerous ways to get photos and use them on your website.

Unfortunately some of them are illegal.

Copyright law and intellectual property licensing and use is one of the most difficult things I have to explain to most website owners.

This is a semi-frequently curated list of online resources that I recommend you consider using.

Read more...

Transformation Fitness – Website

screenshot of transformationfitness.biz

Christine Davis knew that her website wasn't working on Apple tablets and iPhones. The site had been entirely built on Flash. Nothing made by Apple, nor anything Android related would open it.

This meant that most people simply couldn't see her website, and they would just go somewhere else.

I knew a simple way out of this nightmare...

Read more...

Is Your Website Mobile-Friendly?

Google has a simple test via a webpage they host to let you see how mobile friendly your website is...

Given that a majority of web searches are now done from a mobile device, you really must be sure you have a mobile-friendly website.

Read more...

First Street Community Center – Website, Email Newsletter & Ongoing Management

screenshot of the FirstStreetCC.com website

This charming former High School building houses an eclectic mix of retail stores, fitness and wellness clubs, performance venues, athletic events, and professional services like "yours truly" - Market Street.

Using a full-featured events calendar, a "News" section, and an active email newsletter, the website provides promotion online that is coordinated with Facebook and Twitter social media accounts to keep the community informed of the various events coming up.

Market Street provides ongoing management services for the First Street Community Center's website.

Read more...