Captain Obvious will happily declare that Facebook is still the reigning champion of social media worldwide with a commanding lead of 2167 million users.
Yet, what I find very interesting is that YouTube, with 1500 million users, is almost twice as popular as Instagram with 800 million users. Yet, YouTube is often misunderstood and ignored by many marketers and organizations who could otherwise leverage YouTube to improve their reach and engagement.
Given the number of high profile data hacks that we hear about almost every day, using two factor authentication (2FA) is no longer just an “option”. Its a requirement if you are serious about your security online.
2FA is a way of adding additional security on your online account. The first “factor” is your usual “password”. The second factor in this scenario is an ever-changing random code that is retrieved from an external device. The most common devices today for generating these codes are smartphones.
You don’t have to be a security professional, or even have a computer science degree to do this stuff. Because, there’s an app for it.
A client of mine recently had me install a solid state drive (SSD) in one of their PC's because its hard disk drive died. I was also lucky enough to be working on another of their computers at the same time, one with a normal hard disk (mechanical hard disk drive).
The video in this post demonstrates the difference in speed with an old fashioned drag race between two otherwise identical computers.
Any operation that involves reading or writing to the hard drive will see roughly a 2x performance improvement.
Once you've opened up a typical business document and are working in it your typing becomes the slowest piece of the process.
In The Real World
Bookkeeping programs often have large files and you can see an improvement opening and closing them. As a matter of fact, I run my actual bookkeeping computer off of an SSD because of this and because it is an older computer.
Show Me The Money
I've actually been able to successfully demonstrate to clients ...
I recently enjoyed setting up 2 new computers for the Lisbon Public Library. The new computers were highlighted on Market Street's Facebook page a while ago as "Today's Tech Deals" because they were particularly good desktop computer configurations and pricing for everyday business use.
Speaking of great deals... Did you know that Market Street discounts labor for qualifying not-for-profits and community based organizations?
Much of my favorite work has been helping not-for-profits (churches, small town govt., libraries, NPO's, etc...). It's a great feeling to know that you are helping in your own way to make a change for the better.
When planning Facebook marketing it's crucial to have realistic expectations given the current state of the "pay to play" environment.
There have been a lot of changes since 2007 when "Fan Pages" were first rolled. At the time it was amazing to think that any organization could reach out and directly engage with their audiences simply by posting on Facebook.
Currently there is chatter in the online marketing world saying that organic reach is now less than 4% of your audience.
At Market Street we don't believe you have to hand over your checkbook to Facebook just to get the word out.