Global Social Media Trends

Captain Obvious will happily declare that Facebook is still the reigning champion of social media worldwide with a commanding lead of 2167 million users.

Yet, what I find very interesting is that YouTube, with 1500 million users, is almost twice as popular as Instagram with 800 million users. Yet, YouTube is often misunderstood and ignored by many marketers and organizations who could otherwise leverage YouTube to improve their reach and engagement.


Tech Tuesday: Online Security

picture of a computer cursor hovering over a button entitled "Security"

Given the number of high profile data hacks that we hear about almost every day, using two factor authentication (2FA) is no longer just an “option”.  Its a requirement if you are serious about your security online.

2FA is a way of adding additional security on your online account. The first “factor” is your usual “password”.  The second factor in this scenario is an ever-changing random code that is retrieved from an external device.  The most common devices today for generating these codes are smartphones.

You don’t have to be a security professional, or even have a computer science degree to do this stuff.  Because, there’s an app for it.


Today’s Tech Deal – Business Class Dell Laptop

photo of a Dell laptop

Here's one I couldn't believe myself, like Santa Claus I had to check it twice...

It's a Dell business class laptop normally $799.99, now $469.99 when you follow the link below and apply coupon code "INSP469" in the shopping cart.

This is a nice business class laptop with a 15.6" screen, Intel i7 CPU, 8GB RAM, 1TB HD storage, Windows 10 Professional.

Click on the link below to check out this for yourself...


Does Time = $$$

A client of mine recently had me install a solid state drive (SSD) in one of their PC's because its hard disk drive died.  I was also lucky enough to be working on another of their computers at the same time, one with a normal hard disk (mechanical hard disk drive).

The video in this post demonstrates the difference in speed with an old fashioned drag race between two otherwise identical computers.

The Good
Any operation that involves reading or writing to the hard drive will see roughly a 2x performance improvement.

The Bad
Once you've opened up a typical business document and are working in it your typing becomes the slowest piece of the process.

In The Real World
Bookkeeping programs often have large files and you can see an improvement opening and closing them.  As a matter of fact, I run my actual bookkeeping computer off of an SSD because of this and because it is an older computer.

Show Me The Money
I've actually been able to successfully demonstrate to clients ...


Helping a Non-Profit – Lisbon Public Library

I recently enjoyed setting up 2 new computers for the Lisbon Public Library.  The new computers were highlighted on Market Street's Facebook page a while ago as "Today's Tech Deals" because they were particularly good desktop computer configurations and pricing for everyday business use.

Speaking of great deals... Did you know that Market Street discounts labor for qualifying not-for-profits and community based organizations?

Much of my favorite work has been helping not-for-profits (churches, small town govt., libraries, NPO's, etc...). It's a great feeling to know that you are helping in your own way to make a change for the better.


Speed up Your Computer and Increase Efficiency

picture of ferrari racing automobile

Today's Tech Tip:

If you want to make a noticeable difference in the speed of your computer I can help.

One very effective way to improve your computer's speed is to replace your computer's slow mechanical drive with a solid state drive (SSD) that works up to 10x faster.


Tools Are Not Strategy

You first need a strategy, then you find the right tools to accomplish that strategy. Tools that are easy to use, effective, efficient and fit your budget are what you need.

Too often people start with the wrong technology tools and end up spending way too much time and money trying to make their square peg fit the round hole that they needed to fill.

Confusing tools with strategy can waste a lot of time, create a lot of complexity that makes failure likely, cost a ton of money and generates a lot of frustration.


Focus on Your Audience

Website Wednesday

Short & Simple Ideas to Improve Your Website's ROI

A good website will connect with its audience. To do this you need to do your homework, know what your audience wants, and organize your content in ways that make it easy to navigate. 

But wait, there's more! With millions of websites fighting for the same viewers I think you have to do more...  

(click the link or the picture to learn more)


Adapt or Perish – Facebook Marketing Reality

a picture of a smartphone with a Facebook login and lying on the table nearby are some word tiles spelling out "Social Media"

When planning Facebook marketing it's crucial to have realistic expectations given the current state of the "pay to play" environment.

There have been a lot of changes since 2007 when "Fan Pages" were first rolled. At the time it was amazing to think that any organization could reach out and directly engage with their audiences simply by posting on Facebook.

Currently there is chatter in the online marketing world saying that organic reach is now less than 4% of your audience.

At Market Street we don't believe you have to hand over your checkbook to Facebook just to get the word out.


Don’t Buy a Refurbished PC

The cost of a new PC versus the savings from buying a refurbished PC simply don't justify the risk involved.

Computers often develop "intermittent" problems. These are things that happen once a week, twice a month, or once in an 8 hour day.

But, what if the problem, say a faulty hard disk drive, was actually caused by a different component failure that was never actually reported or found during testing?

The technicians never saw the problem manifest itself because they just simply got lucky and/or the testing process wasn't long enough for the issue to arise randomly.

It's still a buggy computer, and if you buy it, the bugs come with it.