Category: Articles

Focus on Your Audience

Website Wednesday

Short & Simple Ideas to Improve Your Website's ROI

A good website will connect with its audience. To do this you need to do your homework, know what your audience wants, and organize your content in ways that make it easy to navigate. 

But wait, there's more! With millions of websites fighting for the same viewers I think you have to do more...  

(click the link or the picture to learn more)

Read more...

Adapt or Perish – Facebook Marketing Reality

a picture of a smartphone with a Facebook login and lying on the table nearby are some word tiles spelling out "Social Media"

When planning Facebook marketing it's crucial to have realistic expectations given the current state of the "pay to play" environment.

There have been a lot of changes since 2007 when "Fan Pages" were first rolled. At the time it was amazing to think that any organization could reach out and directly engage with their audiences simply by posting on Facebook.

Currently there is chatter in the online marketing world saying that organic reach is now less than 4% of your audience.

At Market Street we don't believe you have to hand over your checkbook to Facebook just to get the word out.

Read more...

Don’t Buy a Refurbished PC

The cost of a new PC versus the savings from buying a refurbished PC simply don't justify the risk involved.

Computers often develop "intermittent" problems. These are things that happen once a week, twice a month, or once in an 8 hour day.

But, what if the problem, say a faulty hard disk drive, was actually caused by a different component failure that was never actually reported or found during testing?

The technicians never saw the problem manifest itself because they just simply got lucky and/or the testing process wasn't long enough for the issue to arise randomly.

It's still a buggy computer, and if you buy it, the bugs come with it.

Read more...

Is Your Website Getting Found

A Good Website Gets Found Easily

Search engines like Google, Bing, and Yahoo love websites that we design because smart SEO (Search Engine Optimization) is built into everything we do.  We keep up with the latest rules and recommendations from Google to make sure that your website will not be at risk of losing traction in search results.  

We Are Here to Help

We go a step further than most and actually show you simple ways you can tune your online marketing materials for better search results.  At Market Street we give you as much education as possible to help you do what you want without having to come back to us for help.  

Read more...

Friday’s Useful Facts: Basics of PC Performance – CPUs

picture of a generic cpu

In this post I'm going to give you some general advice when choosing one computer over another based on the CPU.

CPU's (Central Processing Units) are the brains of the computer and the details about what makes one better than another can be very confusing. I'm going to try and simplify things for you.

Read more...

Dance Arts Iowa – Website

Trude's students and their parents wanted to use their smartphones to get information on classes, download forms to sign up, check the calendar for performance and practice schedules, and to see photos and videos of their past performances.   Using a new color scheme was also required.

Her business's Google Calendar now displays on the website.  She and her authorized teachers can make changes to the Google Calendar and the website displays it in an easy to read format for all of the students and parents to see.  Also, whenever a new article is published on the website it sends an email to subscribers telling them of the new post.

Read more...

WordPress 4.7 Just Released! Don’t Click The Update Button Just Yet…

WordPress 4.7 just released! But, wait, don't go pressing that "Update" button just yet.

First - Make sure you've got access to a full backup of your entire system. Database, plugins, uploads, core software, themes, child themes, CSS customizations, etc...

Second - Make sure you know how to actually restore from your backup. Otherwise, its like you have a backup generator in the garage, with no idea of how to use it when the power goes out.

Third - Wait a few days. Seriously. As always, this update has been tested extensively with hundreds of volunteers running it on their sites and reporting back with any errors.

Read more...

A&A Christmas Tree Farm – Website

Screenshot of AAChristmasTree.com

Michael with A&A Christmas Tree Farm has simple goals, he wants to connect with more people and help them find the perfect fresh Iowa-raised Christmas tree for the holidays.

I immediately thought of using a WordPress website along with a coordinated social media presence. Due to the picturesque outdoors of the farm, my first thoughts were of Facebook combined with Instagram or Pinterest.

A little bit of sharing and consistent updating and it should be easy to increase his sales this year given that he was only advertising in the local paper before.

Read more...

Digital Analytics Intro

Let this really sink in for a moment: Mobile devices have given people instant access to information that includes who and where your competition is, real-time pricing comparisons for products and services, and even feedback on customer satisfaction.

All of this allows potential customers to develop a perception of what your organization is like without them leaving their home, stepping foot inside your building, or even calling you on the phone.

With the proper data you can learn how to best apply your limited resources of time, money, and talent to make strategic improvements that will stimulate growth and improve their perception of you online.

Read more...

Mount Vernon-Lisbon Community Development Group – Website

screenshot of VisitMVL.com mobile friendly

The Mount Vernon-Lisbon Community Development Group (MVL CDG) was tired of fighting with their Joomla website. They wanted something easier to use and they knew it had to be mobile friendly.

This made my decision a simple one to make. We used WordPress with a responsive & mobile friendly theme which I customized to fit their specific needs.

Read more...