When planning Facebook marketing it's crucial to have realistic expectations given the current state of the "pay to play" environment.
There have been a lot of changes since 2007 when "Fan Pages" were first rolled. At the time it was amazing to think that any organization could reach out and directly engage with their audiences simply by posting on Facebook.
Currently there is chatter in the online marketing world saying that organic reach is now less than 4% of your audience.
At Market Street we don't believe you have to hand over your checkbook to Facebook just to get the word out.
Search engines like Google, Bing, and Yahoo love websites that we design because smart SEO (Search Engine Optimization) is built into everything we do. We keep up with the latest rules and recommendations from Google to make sure that your website will not be at risk of losing traction in search results.
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We go a step further than most and actually show you simple ways you can tune your online marketing materials for better search results. At Market Street we give you as much education as possible to help you do what you want without having to come back to us for help.
Trude's students and their parents wanted to use their smartphones to get information on classes, download forms to sign up, check the calendar for performance and practice schedules, and to see photos and videos of their past performances. Using a new color scheme was also required.
Her business's Google Calendar now displays on the website. She and her authorized teachers can make changes to the Google Calendar and the website displays it in an easy to read format for all of the students and parents to see. Also, whenever a new article is published on the website it sends an email to subscribers telling them of the new post.
Michael with A&A Christmas Tree Farm has simple goals, he wants to connect with more people and help them find the perfect fresh Iowa-raised Christmas tree for the holidays.
I immediately thought of using a WordPress website along with a coordinated social media presence. Due to the picturesque outdoors of the farm, my first thoughts were of Facebook combined with Instagram or Pinterest.
A little bit of sharing and consistent updating and it should be easy to increase his sales this year given that he was only advertising in the local paper before.
Let this really sink in for a moment: Mobile devices have given people instant access to information that includes who and where your competition is, real-time pricing comparisons for products and services, and even feedback on customer satisfaction.
All of this allows potential customers to develop a perception of what your organization is like without them leaving their home, stepping foot inside your building, or even calling you on the phone.
With the proper data you can learn how to best apply your limited resources of time, money, and talent to make strategic improvements that will stimulate growth and improve their perception of you online.